Be your own boss, get more qualified leads and never lose another deal again

We’ve built the first modern automotive sales platform, pairing top talent with technology to make the search and sell experience intelligent and seamless for you and your clients.

Get in touch

A new direction
in automotive sales

The automotive buying process has been largely untouched by technology. Buying a car is one of the largest purchases anyone will make in their lifetime, but today, the majority of those decisions are based on gut instincts, biased opinions or outdated information. At Henry, we believe that salespeople—and their clients—deserve better.

By combining the solutions-driven mindset of a startup and the sophistication of a luxury brand, we’re building the operating system for automotive sales. We empower salespeople from start to finish by developing innovative digital tools, providing higher quality leads and customized marketing strategies. Why? Because we know that when salespeople can spend more time building relationships with clients, everyone wins.

Join us in our mission

We’re a community built on talent
Our highly selective recruiting process ensures that every salesperson is a leader in the industry. Get in touch

The country’s best sales professionals are making Henry their home

Matthew Johnston


Matthew Johnston

Sales Person / Team Lead

Henry sales person since

March 2019


The Matt Johnston Group

Career Team Sales

1,200 units

Favourite Henry tool


Why work with Henry

1. Be your own boss

You are in charge of your business and your brand. Control your own book of business and earn a flat fee on the entire sale (including F&I & accessories).  We even set you up with personalized web sites to help build your brand.

2. More qualified leads & more deals

Let’s face it. Customers are not walking into dealerships as often as they used to and they compare multiple vehicle brands. We bring the leads, for all makes and models, new or used, directly to you. That means you will never lose a sale to another dealership ever again. Best of all, you’ll never miss out on a client-referral because you have access to all makes and models in the GTA.

3. Mobile Tools

Work where you want, when you want and how you want. Our suite of marketing and analytics tools combined with mobile tools such as real-time chat, CRM, digital contracting, and live inventory helps sales people optimize the workday, make offers more accurately, and determine the best time to buy. Additionally, our digital suite of tools will supercharge your day so you can focus on building client relationships.

4. Always have the right car

Always have the right car, regardless of make, model, trim or colour. Because we partner with the majority of the dealerships in the country and have access to real-time inventory, there is no need for dealer trades or convincing your client to buy a specific car.